Business runs in cycles. Just like seasons flowing in a repeating pattern, hiring, sales, marketing, manufacturing, and even taxes all follow a repeating loop of ebbs and flows, up’s and down’s. And there’s one silent, hidden business loop makes or breaks your entire business. I’m Brian James Rawson, from Owl Street Studio, and today let’s talk about the silent, hidden Business Scarcity Loop. What is it? What’s the big deal? And what we can do about it.